Tip of the Week #57
"Live daringly, boldly, fearlessly.
Taste the relish to be found in competition -
in having put forth the best within you" - H.Kaiser
One emotionally charged aspect of being a dance studio owner
is on the subject of 'the competition'.
Usually the questions and worries come in the form of:
--> What are they doing that I'm not?
--> How many students do they have?
--> Are my teachers better than theirs?
--> Do I offer the best schedule or programs?
--> Am I marketing and getting my name out effectively?
Here are three things you can focus on to shift your mindset
about the competition and keep doing what you do well.
1. Better YOUR best, not someone else's.
Without competition in business, there would be little impetus to
strive for excellence in the products and services we offer.
However, when the competition becomes nasty, mean-spirited, and
driven by an out-to-get-you mentality, the only person who suffers
is the one engaging in that behavior.
No one else can be you: except you. Learn, grow, and stretch
yourself to continually improve your skills and deepen your
knowledge: whether it's a live conference,
reading a book, learning online, coaching, training, mentoring, or
self-study, pick what resonates with you. The greatest
investment you can make is in bettering your best.
2. Surround yourself with like-minded, positive people who want you to
I get it, really I do. The studio owner across town may not be
raising a glass to celebrate with you. But without having a community of people
in your life who support, encourage, lift you up, feed your spirit, cheer you on, and believe
in you, then where is the joy and fun in that? Life is too short to
spend it any other way.
Make it a priority to get connected to colleagues and other business
owners who truly stand for your success and give you sound advice
when you need it most.
3. Know why you get up every day and do what you do.
I read a great blog post this morning by Chris Brogan, he reminded
readers to keep telling their story. We forget to do that, and
often we lose sight of our own history and why we do
what we do. Knowing your why is one of the most essential parts of
being a business owner. Because after we pay all the bills, there
has got to be more.
Your competition can't tell your story, they can take your source
of joy or reason to get up every day. Get crystal clear on why you're working
as hard as you do and why you give so generously.
Once you shift your mindset about the competition, you can take action in a way that
produces results and gives you joy in running your business.
Ask the Experts: How can I build enrollment to make a profit?
How can I build enrollment to make a profit? Great question! That's
the topic Kathy Blake and Suzanne Blake Gerety address in the March
issue of Dance Teacher Magazine. What's your question about
building enrollment? We'd love to hear from you.
Liability Protection 101: Answers to Frequently Asked Questions
about Insuring Your Dance Studio
What do you need to know to properly insure your dance studio? We
gathered some of the top questions that dance studio owners and
teachers have when it comes to insurance for their business.