All the Tips You Need to Market Your Studio Successfully


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Home | Marketing

All the Tips You Need to Market Your Studio Successfully

Advertising Your Dance Studio Wisely: What You Should Know to Stay Profitable
By: Kathy Blake
The only thing that absolutely guarantees your failure as a dance studio owner is a lack of students. It is the most obvious single thing all owners need to get their studio off the ground--and keep it going--yet how to get your students is often overlooked. The key is to always, always keep your name out there. . . . keep reading

How to Easily Add Social Media into Your Dance Studio Marketing and Branding

Want to know why just having a website isn't enough anymore to fully reach your current and potential students? In this teleseminar and powerpoint presentation you'll hear the myths, confront the fears, and learn ways to handle the privacy concerns associated with social media. Break free from the old model of doing business, be a leader, and connect with your fans to grow your dance studio. . . . keep reading

The 7 Secrets to Generate Word-of-Mouth Advertising for Your Dance Studio

What are your students and parents saying about your dance studio? Some of the greatest advertising you can generate comes from word-of-mouth. It starts by simply giving your students and parents a great overall experience -- both on and off the dance floor. . . . keep reading

Six Ways To Encourage Students to Register for Dance Class in the New Year - Now!

The start of a new calendar year often spurs people to try a new activity, start a new exercise program, or put their children into new activities during the long winter months. So how do you get them to take action and register for classes now so that you can feel confident going into a new year and that your classes will be full? Here are a few tips . . . keep reading

Marketing for Every Month of the Year at Your Dance Studio

Dance studio owners face the ongoing challenge of getting more students. How do you find time to create a consistent marketing plan? In this 30-minute audio teleseminar replay and power point slide show presentation you'll learn what events bring in new students throughout the year. Plus hear how to breathe new life into your bring a friend, visitors week, and open house opportunities. . . . keep reading

How to Generate Early Fall Revenue and Create Urgency for Enrollment at Your Dance Studio -- the Four- Week Open House Model
By: Kathy Blake

Bridging the financial gap between the end of your school year and the start of the next is stressful. Summer programs are helpful but they typically just help you get by. When I finally made the switch to an open house model that covered . . . keep reading

Audio: Creating a Marketing Plan that Works for You and Your Dance Studio

In this 45-minute teleseminar replay, "Creating a Marketing Plan that Works for You and Your Dance Studio" you will discover 11 steps to make a big impact with low cost creative marketing and advertising. A bonus powerpoint presentation is included to illustrate each step. . . . keep reading

Download: A Marketing Plan Template for Your Dance Studio
Marketing your dance studio is everything that you do to connect with your potential students, current students and families. Advertising is just a piece of the marketing pie! Yet so many studio owners overlook the power of the other pieces that ultimately don't have to cost you much money -- they require planning, time and a clear vision. Use this marketing plan template to help you organize and implement a strategy for the year. . . . keep reading

Six Creative and Effective Ways to Advertise Your Dance Studio

Traditionally dance studios have advertised in the Yellow Pages, in newspapers, perhaps local magazines and other publications. Advertising in print can get expensive and perhaps your budget just can't accommodate much of this type of publicizing. . . . keep reading

Three Keys to Writing a Great Advertisement for Your Dance Studio

Today more than ever, it is harder to catch the attention of potential students because people have so many places that they get their information...It is so important to spend your advertising dollars well and these three key elements of writing a great ad will help you do just that. . . . keep reading

FORM: Sample Press Release for Your Dance Studio Event, Competition, or Performance

One of the best ways to highlight your dance studio is to send press releases to local media for coverage of performances, competitions or other events that your dancers are participating in. This form will help you write a press release that will get noticed! . . . keep reading

Audio: Member's Only Teleseminar with Kathy Blake "How to Make This Year Your Best Ever"
Enjoy this recording of the live, member's only teleseminar event from August 2008 "How to Make This Your Best Year Ever" with Kathy Blake. Listen in as she shared tips on how you can bring passion to . . . keep reading

Help Potential Students Find Your Dance Studio on Google Maps
Suzanne Blake Gerety

Millions of people search Google Maps every day. Don't miss the power of the Internet to market your dance studio in your area. . . . keep reading

Interview With Kathy Blake: What Your Students Are Saying About You: Building Your Reputation and Generating Word-of-Mouth Advertising
Some of the greatest advertising your dance studio can generate comes from word-of-mouth. It starts by simply giving your students and parents a great overall experience -- both on and off the dance floor. Their customer satisfaction becomes something they want to talk about and share with others. Are you giving your customers that kind of experience? In this interview, Kathy Blake talks about how you can generate GREAT word-of-mouth advertising. . . . keep reading

Get Three Times More Response From Your Yellow Page Ad for the Same Price You're Paying Now
By: Suzanne Blake Gerety

What's wrong with most dance studio Yellow Page ads? The short answer is --almost everything. Here's how to make big money with your Yellow Page advertising even on a limited budget. . . . keep reading

The Five Dollar Difference: Raising Registration Fees vs. Tuition at Your Dance Studio
By: Suzanne Blake Gerety

With the cost of gas at an all time high and family budgets stretched to the max are you concerned about what kind of impact it will have on your student retention and enrollment? . . . keep reading

Rewarding Your Customers: 7 Ways to Offer Discounts to Your Students
By: Kathy Blake

As in every business, good customers (students) should be rewarded. Offering certain discounts to students will not go unnoticed. You will gain a reputation as a fair and generous studio, and students may be more willing to sign up for extra classes if they know they will be well taken care of. . . . keep reading

More Headlines

• Finding Quality Dance Instructors

• Dance Studio Size

• Summer Camps Succesess

• Gym Mats

• Ballet Barre

• Fundraisers

• Low cost marketing questions?

• New Teacher Application

• Summer workshop option - Tap

• Dance Workshop

• lesson plans

• Performance Company

• March Member Updates

• Credit card and Jackrabbit

• Catchy name for dance camp

March 2010

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"It's my #1 source for help, support, and knowledge on how to run a successful dance studio." - G.M., School of Dance, CA

“I just want to thank you for taking the time to share your words of wisdom for this industry. This is truly appreciated as a new owner of a dance studio.” - Gladys K.

"You have helped me and my new studio venture so much. I would not know what I would have done without your support. I just finished my student handbook and noticed last night that you have support for that as well. You really do know exactly what studio owners need!!" - C.M. Performing School of Dance, LA

This website has helped me organize my life and I love it! I really look forward to the forms, new cool marketing tips, and reading about how successful studio owners handle the different aspects of their studio operations. I just can't get enough! It's like you read my mind. When issues arrive with parents, students or with my staff, I feel like I am prepared to handle each situation because your articles have covered it all!" -S. Gonsman, The Dance Stop, CA