TEMPLATE: New Student Acquisition Campaign: Free Leo/Merch with Registration
Your New Student Acquisition Campaign - Done for You! Free Leotard/Branded Merch with Registration.
Give new dancers their first taste of belonging.
Canva Graphics Templates
Every new season brings new families to your door. The question is what makes them stay.
When a dancer walks into their first class wearing your studio's colors, something shifts. They feel like they belong before the music even starts. That first-day feeling is what turns a curious newcomer into a returning student, and a returning student into a loyal part of your community.
That's the idea behind this done-for-you enrollment campaign. Invite new students in with a free trial class, then seal the deal with a free leotard from Revolution's Studio Essentials collection, ready to customize with your studio's logo. It's a welcome gift that doubles as your dress code starter, and a walking advertisement every time they wear it outside your studio.
Branded apparel builds community from day one. When everyone shows up in the same colors, new dancers don't feel new for long.
This 4-week social campaign comes with ready-to-customize graphics, copy for every platform, and a posting calendar that does the heavy lifting. Add your logo, share, and watch your enrollment grow.
What's included: 4-week content calendar with daily copy suggestions, platform-optimized graphics for Instagram, Facebook, and Stories, customizable templates with your studio logo, and email and website copy to round out the campaign.
How To Use This Campaign
Three simple steps:
- Order your welcome item first. Head to Revolution's Studio Essentials Collection and pick the item you'll give new students — leotard, hoodie, or another piece — so it's in hand before you launch. 👉 Shop Studio Essentials →
- Open the Canva template link above, add your studio logo, and download your graphics
- Copy the captions below — swap in your studio name, registration deadline, and your chosen [FREE ITEM] wherever you see brackets.
- Follow the 4-week posting calendar — graphics are matched to the right days for you
Week 1 — Plant the Seed
Goal: Introduce the offer, get eyes on your studio
Day 1 — Feed Post + Story
Graphic: They've Been Asking All Summer
They've been asking all summer — and the answer is yes. 🩰
New students are welcome at [STUDIO NAME] and we're making it easy to say yes. Come try your first class on us, and when you're ready to make it official, every new dancer who registers before [INSERT DATE] receives a [FREE ITEM] as our welcome gift.
No pressure. No commitment. Just come see what we're all about.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 2 — Feed Post + Story
Graphic: Try A Free Class. Love It? Register And Get A Free Leotard
Simple as that. 💜
Try your first class free. Fall in love. Register before [INSERT DATE] and get a [FREE ITEM] — your new dancer's first piece of something they'll be proud to be part of all season long.
New students of all ages and experience levels welcome at [STUDIO NAME].
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 3 — Feed Post + Story
Graphic: They Will Find Their People
Dance class isn't just about dancing. 💙
It's where they find their people — the friends they'll talk about for years, the teammates who cheer them on, the community that makes them want to come back every single week.
Try your first class free at [STUDIO NAME]. Register before [INSERT DATE] and receive a [FREE ITEM] — their first piece of the crew.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 4 — Email to Your Lead List
Subject line: Their first class is on us — and there's a free gift waiting 🎁
Hi [First Name],
The new season is here and we'd love to welcome your dancer to [STUDIO NAME].
Come try your first class free — no commitment, no pressure. When you're ready to make it official, every new student who registers before [INSERT DATE] receives a [FREE ITEM] as our welcome gift.
It's our way of making sure they feel like they belong from day one.
👉 [REGISTER HERE / CALL US / VISIT OUR WEBSITE]
Can't wait to meet them.
Warmly,
[STUDIO NAME]
Day 5 — Feed Post + Story
Graphic: The Best Decision For Fall
Honestly? This might be the best decision you make this fall. ⭐
Free trial class to start. [FREE ITEM] when they register. All you have to do is show up.
[STUDIO NAME] is welcoming new students now — all ages, all experience levels. Register before [INSERT DATE] to claim your free welcome gift.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 6 — Monitor Engagement
Respond to comments and DMs. Answer questions. Encourage people to tag a friend who needs to see this.
Day 7 — Feed Post + Story
Graphic: Every Dancer Welcome
Every. Dancer. Welcome. 💗
No experience needed. No perfect body type. No prior training required. Just a love of movement and a willingness to try.
Come try your first class free at [STUDIO NAME] — and when you join, every new dancer receives a [FREE ITEM] to make it official. Register before [INSERT DATE].
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Week 2 — Build the Feeling
Goal: Lean into belonging and community, keep the offer visible
Day 8 — Monitor Engagement
Respond to comments and DMs. Share any early sign-ups or excitement from new families if you have it.
Day 9 — Feed Post + Story
Graphic: A Place They Belong
A place they belong. 💜
In a world full of distractions, this is where kids show up, build real friendships, and become part of something that actually matters.
[STUDIO NAME] is enrolling new students now. Try your first class free — and register before [INSERT DATE] to receive a [FREE ITEM]. Because belonging starts on day one.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 10 — Feed Post + Story
Graphic: More Than Dance
More than dance. ⭐
Give them something to be part of. A community. A crew. A place where they walk in nervous and leave feeling like they own the room.
Get a FREE [leotard/item] when you register at [STUDIO NAME] before [INSERT DATE]. Try your first class free — then make it official.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 11 — Email to Your Lead List
Subject line: Have you tried a free class yet? 👋
Hi [First Name],
Just a friendly reminder — new students at [STUDIO NAME] can still try their first class free and receive a [FREE ITEM] with registration.
The offer is available until [INSERT DATE]. No commitment, no pressure. Just come see what we're about.
👉 [REGISTER HERE / CALL US / VISIT OUR WEBSITE]
Hope to see you soon.
[STUDIO NAME]
Day 12 — Feed Post + Story
Graphic: Your Studio Family Is Waiting
Your studio family is waiting. 💗
See what we're all about with a free trial class at [STUDIO NAME]. When you're ready to join — register before [INSERT DATE] and receive a [FREE ITEM] as our welcome gift.
All ages. All levels. Every dancer welcome.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 13 — Testimonial Post
Share a review or kind words from a current student or family. A simple format that works well:
"[QUOTE FROM PARENT OR STUDENT]." — [First Name], [STUDIO NAME] family 💜
This is exactly why we do what we do. New students are always welcome at [STUDIO NAME]. Try your first class free and register before [INSERT DATE] to receive a [FREE ITEM]. 🩰
Day 14 — Feed Post + Story
Graphic: This Is Where They Shine
This is where they shine. ⭐
Get a [FREE ITEM] when they register at [STUDIO NAME] before [INSERT DATE]. Come try your first class free and see for yourself.
Every dancer has a place here.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Week 3 — Create Urgency
Goal: Remind, re-engage, and start the countdown
Day 15 — Monitor Engagement
Respond to comments and DMs. Follow up personally with anyone who expressed interest.
Day 16 — Feed Post + Story
Graphic: Free Trial Class
Did you know your first class is FREE? 💗
New students at [STUDIO NAME] can come try a class on us — no commitment, no pressure. And when you register before [INSERT DATE], every new dancer receives a [FREE ITEM] as a welcome gift.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 17 — Email to Current Families — Referral Ask
Subject line: Know a family who'd love this? Share the love 💜
Hi [First Name],
Do you know a family who's been thinking about starting dance? Now is the perfect time to send them our way.
New students at [STUDIO NAME] can try their first class free — and every dancer who registers before [INSERT DATE] receives a [FREE ITEM] as a welcome gift.
Share this with a friend and help us grow our studio family. The more the merrier.
👉 [CONTACT INFO / REGISTRATION LINK]
[STUDIO NAME]
Day 18 — Feed Post + Story
Graphic: They Will Find Their People (reshare with urgency)
⏰ The offer ends [INSERT DATE] — but the community lasts forever.
There's still time to try a free class and receive a [FREE ITEM] when you register at [STUDIO NAME]. Don't let them miss their people.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 19 — Engagement Post
💬 Tell us in the comments: What's the ONE thing your dancer loves most about being in the studio?
We're asking because moments like those are exactly why we do what we do. New students are still welcome at [STUDIO NAME] — try your first class free and register before [INSERT DATE] to receive a free [leotard/item]. 🩰
Day 20 — Feed Post + Story
Graphic: A Place They Belong (reshare with countdown)
[X] days left to claim your [FREE ITEM]with registration. 💜
New students can still try their first class free at [STUDIO NAME] — and every dancer who joins before [INSERT DATE] receives a free welcome gift. Don't wait.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 21 — Email to Full Lead List
Subject line: [X] days left — [FREE ITEM] with registration ⏰
Hi [First Name],
Just a quick heads up — our [FREE ITEM] with registration offer ends on [INSERT DATE].
New students who register at [STUDIO NAME] before that date receive a [FREE ITEM] — their first piece of a community we think they're going to love. First class is always free. No commitment needed.
If you've been thinking about it, now is the time.
👉 [REGISTER HERE / CALL US / VISIT OUR WEBSITE]
Hope to see you in the studio soon.
[STUDIO NAME]
Week 4 — Close Strong
Goal: Final push, last chance urgency, seal the deal
Day 22 — Feed Post + Story
Graphic: More Than Dance
The new season is here. Don't let them miss it. ⭐
[STUDIO NAME] is still welcoming new students — try your first class free and register before [INSERT DATE] to receive a [FREE ITEM]. It's more than dance. It's a place to belong.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 23 — Monitor Engagement
Respond to all comments and DMs. Any warm leads should get a personal follow-up message today.
Day 24 — Feed Post + Story
Graphic: Your Studio Family Is Waiting
Your studio family is still waiting — but not for long. ⏰
[INSERT DATE] is almost here. Try your first class free at [STUDIO NAME] and register before the deadline to receive your [FREE ITEM]. All ages, all levels, all welcome.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 25 — Monitor Engagement
Last personal outreach push. DM or call anyone who expressed interest but hasn't registered yet.
Day 26 — Feed Post + Story
Graphic: This Is Where They Shine
Two days left. This is where they shine. ⭐
Register at [STUDIO NAME] before [INSERT DATE] and get a [FREE ITEM] — your dancer's first piece of something they'll love being part of. First class is always free.
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 27 — Feed Post + Story
Graphic: They've Been Asking All Summer (reshare)
⏰ Tomorrow is the LAST DAY.
One more day to try a free class and receive a [FREE ITEM] with new student registration at [STUDIO NAME]. If you've been thinking about it — this is your sign.
All ages. All experience levels. We would love to have you. 🩰
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 28 — FINAL DAY — Feed Post + Story
Graphic: Free Trial Class
🚨 TODAY IS THE LAST DAY.
New students who register at [STUDIO NAME] today receive a [FREE ITEM] with registration. If you're new to dance or you've never danced with us before — we would love to meet you.
Call us. DM us. Visit the link in our bio. Just don't wait another day. 🩰
📲 [Link in bio / Call us at xxx-xxx-xxxx]
Day 28 — Final Day Email
Subject line: Today is the last day — free [leotard/item] with registration 🩰
Hi [First Name],
Today is the final day to receive a [FREE ITEM] with new student registration at [STUDIO NAME].
We've loved welcoming new families this season — and if you've been on the fence, we hope you'll give us a try. First class is free. And today only, registration comes with a free welcome gift.
We'd love to meet your dancer.
👉 [REGISTER HERE / CALL US / VISIT OUR WEBSITE]
See you soon.
[STUDIO NAME]
