5 Steps To A Better Dance Studio Website and Bonus Checklist

Wondering what it takes to have a website that converts online visitors into registered students? Looking for a better way to deliver content that parents will actually read? Here are 5 website tips to turn your website into your best marketing tool.

Content

Your content must communicate trust and expertise. Think about your audience and what they require. Provide them easy access to tuition and schedules. Include professional photos and videos. If you have the budget, invest in a professional photographer or if your budget is slim, use high quality stock photography from a legitimate stock site and swap out as you're more establish and can build your image library. Note... avoid using images from a google search as those will be subject to copyright. Include a Rave Reviews section and don't forget a map and location info.

Design & Navigation

Learn and understand your audience. You can do this by talking directly to your clients! What do the parents want? What do they search for most on your website? Remember the end user and how you can make their experience on your website easy and efficient. Give them a journey that allows them to quickly find what they're looking for. And remember... mobile-friendly is a MUST! Keep your navigation (menus) simple and use easy to understand page titles (bonus... this helps your search engine optimization!). Lots of flashy bells and whistles distract from the information you want to convey. Give visitors a path to follow, and include a search box so your readers can easily find what they're looking for.

Lead Capture

Create clear calls to action on your website. As they travel through the pages give them the opportunity to contact you or leave their email address for future follow up. Keep the opt-ins short and sweet. Give them a fantastic experience, provide them what you've promised them with the opt-in and follow up promptly.

Search Engine Optimization

Include high quality content and freshen up your information often. Search engines like new pages and information so consider adding a blog for credibiity and optimization. Target search phrases and use accurate page titles. Include alt tags on your images and be sure your meta descriptions influence readers to click your link in search results. And be sure to provide opportunities for social sharing directly from your website.

Metrics & Goals

Use your built in website analtyics or install Google Analytics. Don't get overwhelmed with the data, but find simple reporting to check each month such as number of website visitors, page hits, and search phrases. Understand that your data is valuable and create a plan to achieve your goals